SPECIMEN · HUMAN ELEMENT · Nº 105 · Db DUBNIUM

DOORDASH

“Ever had dinner inside a sandcastle?”

PLACE: MIAMI, FL
FRAME: CASADONNA
FAMILY: IMMERSIVE
STATUS: DELIVERED · MIAMI

CONTEXT

Have you ever dined fine italian cuisine inside a life-sized sand castle in the middle of Miami’s Design District? This 3 day experiential marketing activation where influencers, press and the general public had the opportunity to experience Doordash’s new booking platform really made a splash in town.

CHALLENGE

It was a true challenge to build a life-sized sand castle in the middle of Miami’s Design District, despite all weather challenges, working against the clock.

KEY NUMBERS

3 DAYS
BUILD: +120MM
REACH: 300
GUESTS: 100% REAL
SAND

PROJECT ARCHIVE

DOORDASH — The castle at sunset, at the end of the lantern walkway — The castle at sunset, at the end of the lantern walkway

By night, from the walkway to the table: a walk through Casadonna▸ Play the clip

DOORDASH — Casadonna × DoorDash: the billboard over the sand, red umbrellas below — Casadonna × DoorDash: the billboard over the sand, red umbrellas below

DOORDASH — The courtyard: wooden tables on the sand, under the lanterns — The courtyard: wooden tables on the sand, under the lanterns

DOORDASH — Stairs and lanterns: the detail that holds the fiction together — Stairs and lanterns: the detail that holds the fiction together

DOORDASH — Dining inside, sand underfoot and lanterns overhead — Dining inside, sand underfoot and lanterns overhead

DOORDASH — The castle at night, the sea behind and the palms lit up — The castle at night, the sea behind and the palms lit up

Three days of build, in twenty seconds▸ Play the clip

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE