SPECIMEN · HUMAN ELEMENT · Nº 54 · Xe XENON

XX LAGER

“Music and art, in the same piece”

PLACE: MÉXICO
FRAME: STEVE AOKI
FAMILY: ART INSTALLATION
STATUS: DELIVERED · MEXICO

CONTEXT

Music and art come together in this one of a kind installation, in collaboration with worldwide DJ and music producer, Steve Aoki.

CHALLENGE

The ultimate challenge was to create a mix of random musical mid-air suspended objects and elements that together, after brought into perspective, users would be able to appreciate a full-on view of the XX Lager logo.

KEY NUMBERS

SUSPENDED
PIECES: EXACTLY ONE
VANTAGE POINT: SOLVED
ANAMORPHISM: STEVE AOKI
BOOTH

PROJECT ARCHIVE

XX LAGER — Steve Aoki in front of the piece, from the exact spot — Steve Aoki in front of the piece, from the exact spot

The piece in the campaign film, with Steve Aoki▸ Play the clip

XX LAGER — From the exact spot: the double X — From the exact spot: the double X

XX LAGER — From anywhere else: objects in mid-air — From anywhere else: objects in mid-air

XX LAGER — The objects falling — The objects falling

The suspended pieces, finding their vantage point▸ Play the clip

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE