SPECIMEN · HUMAN ELEMENT · Nº 33 · As ARSENIC

ADIDAS

“XLG brings proportion, out of proportion”

PLACE: ADIDAS XLG
FRAME: XLG
FAMILY: POP-UP
STATUS: DELIVERED · CDMX

CONTEXT

We continue to work closely with brands, helping them reach their best potential during marketing activations, product campaigns and product launches.

CHALLENGE

We’ve produced made-to-measure props in order to create different and fun perspectives, exaggerating dimensions and proportions with bags, cushions, coffee cups, and other objects in the space for guests to interact with.

KEY NUMBERS

MADE TO MEASURE
PROPS: XLG
SCALE: TOUCH EVERYTHING
INTERACTION: FORCED
PERSPECTIVE

PROJECT ARCHIVE

ADIDAS — The ADISTAR XLG coffee bar: the cups in a row and the menu in blue — The ADISTAR XLG coffee bar: the cups in a row and the menu in blue

ADIDAS — The DJ booth over the blue sofa, the sneaker at mural scale behind — The DJ booth over the blue sofa, the sneaker at mural scale behind

ADIDAS — The XLG cup out of proportion, held in both arms — The XLG cup out of proportion, held in both arms

ADIDAS — adidas × AVAVAV: the open lockers on the cut-out carpet, in store — adidas × AVAVAV: the open lockers on the cut-out carpet, in store

ADIDAS — The carpet up close: the two logos on the felt — The carpet up close: the two logos on the felt

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE