SPECIMEN · HUMAN ELEMENT · Nº 85 · At ASTATINE

DIOR ADDICT

“Sweet, candy coated shop”

PLACE: LOS ANGELES, CA
FRAME: PRODUCT LAUNCH
FAMILY: POP-UP
STATUS: DELIVERED · LA

CONTEXT

Dior Addict new collection launch with A-List stars and guests from the US, Latin America, Asia and Europe. A sweet candy coated shop, takes the fruity facet of Dior flowers to new heights in a collection of colorful, gourmand fragrances.

CHALLENGE

We had to create a candy shop inspired surrounding, following all regulations required by LA County and the LA County Fire Dpt, being able to finish and deliver the whole space in a 5 day set up.

KEY NUMBERS

5 DAYS
BUILD: +260MM
REACH: 100 A-LIST
GUESTS: 10
SWEETNESS

PROJECT ARCHIVE

DIOR ADDICT — The candy counter under the pink arches — The candy counter under the pink arches

DIOR ADDICT — The full room, all in a single pink — The full room, all in a single pink

DIOR ADDICT — The boutique: product against the same tone — The boutique: product against the same tone

DIOR ADDICT — The lounge: curtains, poufs and the bar, all in the same pink — The lounge: curtains, poufs and the bar, all in the same pink

DIOR ADDICT — The candy bar under the arches, the campaign at the centre — The candy bar under the arches, the campaign at the centre

DIOR ADDICT — The central hall: the Dior cameo and the Addict displays — The central hall: the Dior cameo and the Addict displays

The build in time-lapse: the pink room going up, wall by wall▸ Play the clip

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE