SPECIMEN · HUMAN ELEMENT · Nº 106 · Sg SEABORGIUM

SQUID GAME

“Green light, red light — and you only get one shot”

PLACE: MÉXICO
FRAME: NETFLIX
FAMILY: IMMERSIVE
STATUS: DELIVERED · MEXICO

CONTEXT

Squid Game is back with more games. Guests were immersed in a “Squid Game”-inspired environment, including the iconic “Green Light, Red Light” doll. Remember: you only have one shot in this game! The main activation took place in a central venue in Roma Norte, where guests could interact and create content with some of the most iconic scenes of the Netflix series. An alternative activation took place at Six Flags México, exclusively with the “Green Light, Red Light” doll scene, for guests to pose for their pictures while enjoying a day of thrilling rides.

KEY NUMBERS

+1MM
ORGANIC REACH: +300K
VISITORS: AT SCALE
THE DOLL: PLAYABLE
GAMES

PROJECT ARCHIVE

SQUID GAME — The rope kids in front of the house: the Squid Game 3 piece — The rope kids in front of the house: the Squid Game 3 piece

SQUID GAME — The classroom: marbles on the painted floor and the guards in pink — The classroom: marbles on the painted floor and the guards in pink

SQUID GAME — Inside: the neon N, the guards in pink and the gift box — Inside: the neon N, the guards in pink and the gift box

SQUID GAME — The full-scale doll, the N and the gift boxes: the set before opening — The full-scale doll, the N and the gift boxes: the set before opening

SQUID GAME — The red N and the doll, from the side, with the colored fence — The red N and the doll, from the side, with the colored fence

SQUID GAME — The set at night, neon at full blast — The set at night, neon at full blast

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE