SPECIMEN · HUMAN ELEMENT · Nº 84 · Po POLONIUM

POKEMON

“Gotta Catch’em all!”

PLACE: SAN DIEGO · SF · CDMX · SÃO PAULO
FRAME: COMIC-CON
FAMILY: IMMERSIVE
STATUS: DELIVERED · 3 MARKETS

CONTEXT

Fans from different places gathered at four geographic locations to share with fellow fans and try to “Catch ’em all!” Our track record reflected our dedication to excellence and delivering value to our clients across 3 markets.

CHALLENGE

Create a cost-effective pavillion for each of the conventions, that worked for each of the different spaces and could be transported between US, MEX & BRA.

KEY NUMBERS

+135K
GUESTS (SD): +870MM
ORGANIC REACH: BEST BOOTH
BGS BRAZIL: 3
MARKETS

PROJECT ARCHIVE

POKEMON — The giant Poké Ball over the fair, the crowd below — The giant Poké Ball over the fair, the crowd below

Mega Evolution Experience: the walk-through, in one minute▸ Play the clip

POKEMON — The São Paulo build from above: the Poké Ball, the arches and the totems — The São Paulo build from above: the Poké Ball, the arches and the totems

POKEMON — During the build: the Poké Ball, by hand, from the lift — During the build: the Poké Ball, by hand, from the lift

Behind the build: the crew on the third booth, now in Brazil▸ Play the clip

POKEMON — The Poké Ball and Gardevoir, up close — The Poké Ball and Gardevoir, up close

POKEMON — Mega Kangaskhan on screen: the kids with their Pikachu — Mega Kangaskhan on screen: the kids with their Pikachu

POKEMON — Pokémon Legends Z-A on the totem, a cosplayer passing by — Pokémon Legends Z-A on the totem, a cosplayer passing by

POKEMON — The giant Poké Ball over the entrance to the Mega Evolution Experience, in San Diego — The giant Poké Ball over the entrance to the Mega Evolution Experience, in San Diego

POKEMON — The Collection room, cards at mural scale — The Collection room, cards at mural scale

POKEMON — The Collection display cases: Lucario, Charizard Y, Gardevoir, Kangaskhan… — The Collection display cases: Lucario, Charizard Y, Gardevoir, Kangaskhan…

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE