SPECIMEN · HUMAN ELEMENT · Nº 95 · Am AMERICIUM

PRIME

“It's on Prime”

PLACE: MÉXICO
FRAME: PRIME
FAMILY: IMMERSIVE
STATUS: DELIVERED · MEXICO

CONTEXT

It’s on Prime! The task was fixed… How to create an Amazon-inspired TV set for Prime Day?

CHALLENGE

Using the iconic Amazon box, we reimagined a TV set that brought viewers right in the middle of Prime Day box shipping, bringing you to the centerstage of the Amazon world.

KEY NUMBERS

SYMMETRIC
SET: SUSPENDED
SCREENS: ALL OF THEM GOOD
ANGLES: PRIME
DELIVERY

PROJECT ARCHIVE

PRIME — The set: the Prime Day boxes hanging over the blue stage — The set: the Prime Day boxes hanging over the blue stage

PRIME — The screens running the box loop — The screens running the box loop

PRIME — The set seen as designed: through a phone camera — The set seen as designed: through a phone camera

PRIME — The set live: the hosts on the stage, among the boxes — The set live: the hosts on the stage, among the boxes

PRIME — The Prime Day boxes on the stage, up close, with the mic — The Prime Day boxes on the stage, up close, with the mic

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE