HUMAN ELEMENTCREATIVE CHEMISTRY
PROJECT
SPECIMEN · HUMAN ELEMENT · Nº 10 · Ne NEON

ATLAS

“Welcome to a planet that doesn't exist”

PLACE
CDMX
FRAME
PREMIERE
FAMILY
IMMERSIVE
STATUS
DELIVERED · CDMX

CONTEXT

We transported guests along with the A-list movie star JLo into an Atlas movie adapted environment for the Mexico City movie premier.

KEY NUMBERS

BUILT FROM SCRATCH
TERRAIN
AT SCALE
MECH
J.LO
TALENT
NOT OURS
PLANET

PROJECT ARCHIVE

ATLAS — The alien terrain with the mech behind and the ATLAS sign, inside the venue
The alien terrain with the mech behind and the ATLAS sign, inside the venue
The Atlas set, with the mech and the crowd▸ Play the clip
ATLAS — #ATLASENMX in white letters, the mech on the rock
#ATLASENMX in white letters, the mech on the rock
ATLAS — Painting the ATLAS sign on the rock, by hand
Painting the ATLAS sign on the rock, by hand
ATLAS — The build: the rock and the terrain taking shape under the tent
The build: the rock and the terrain taking shape under the tent
The alien flora, tested in the shop▸ Play the clip
ATLAS — The terrain ready: rocks, sand and the wall of screens
The terrain ready: rocks, sand and the wall of screens
LET'S BUILD ONE LIKE THIS← BACK TO THE TABLE