SPECIMEN · HUMAN ELEMENT · Nº 110 · Ds DARMSTADTIUM

DISNEY

“There’s magic in the woods, if you know where to look for it”

PLACE: CDMX
FRAME: PETE’S DRAGON
FAMILY: ART INSTALLATION
STATUS: DELIVERED · CDMX

CONTEXT

“There’s magic in the woods, if you know where to look for it”.

CHALLENGE

The experience wowed guests with a life-sized dragon crafted from the original movie 3D model. By allowing visitors to step right up and interact with the legendary creature in real life, the activation sparked massive crowd engagement and drove widespread awareness across social media.

KEY NUMBERS

+900K
FOOTFLOW: +1.2MM
EXT. AUDIENCE: REAL
SCALE: 9.9
MAGIC

PROJECT ARCHIVE

DISNEY — The real-scale dragon on the lawn, beside the MI AMIGO EL DRAGÓN rock — The real-scale dragon on the lawn, beside the MI AMIGO EL DRAGÓN rock

DISNEY — The dragon up close: amber eye, tusk and green fur — The dragon up close: amber eye, tusk and green fur

DISNEY — The workshop: the foam dragon, carved before the fur — The workshop: the foam dragon, carved before the fur

DISNEY — The claws: white fur and black nails, on the workshop floor — The claws: white fur and black nails, on the workshop floor

DISNEY — The workshop: the dragon half-covered in fur, the crew around it — The workshop: the dragon half-covered in fur, the crew around it

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE